Social media is an integral part of digital marketing strategy for many enterprises. Though the increase in social media use allows enterprises to interact with potential customers, the competition for attention has also increased.

For enterprises to continue thriving on social media, their social media marketing efforts must be conversion-focused. So how can you increase your social media conversion rates? Here are five strategies to help you do just that.

1. Focus on engagement

Social media marketing is an ongoing part of your marketing strategy. It requires you to pay attention to your audience's needs and wants. Otherwise, it can become difficult for your audience to feel connected to you, and they will be less likely to stick around.

The simplest way to create engagement on social media is to create content that elicits a response. Vote-based polls and conversation starters are common examples. You can also elicit responses from the audience through opinions, relevant topics, or any interactive content aligned with your audience's interests.

To optimize your engagement efforts, ensure your team understands what type of content works best for your enterprise. Because what makes great engagement for one brand may not create the same response from your audience for your brand.

So put your audience's needs and interests first to make sure they stay engaged. Doing so will help your team develop the best types of content for your audience, encouraging your audience to keep coming back for more.

2. Post consistently

The amount of noise on social media makes it hard for brands to stand out.

Though it can be tough to post consistently on social media, consistent posts mean greater likelihood that your brand will stay on the top of your audience's mind.

It can be tough to keep up with all the posts and the platforms, of course, but that's OK! The key to posting content consistently across your social media platforms is to create a posting schedule that works for your brand. Otherwise, it can be overwhelming to keep up with social media, and your team has other essential tasks to complete. So it's imperative to stick to a schedule that works for you.

The most important variable to consider is frequency. How many posts per week, for each platform, can you commit to while making sure other tasks do not fall through the cracks? It doesn't need to be a big number. But make sure it's a number that your team can consistently manage.

Another factor to consider when creating a schedule is time: When is your audience looking at social media? If your audience is active on social media in the mornings, you should schedule your posts in the morning— to make it more likely that your post will be at the top of your follower's feed when they are online.

Once you have a sense of the time and frequency, use a social media management tool such as AgoraPulse, HootSuite, or Buffer to plan out the actual posting schedule. Doing so ensures that your team never has to ask, "Do we have enough content to post? When should we post?" and can instead just focus on showing up for the audience.

3. Outsource your social media management

Some enterprises hit a point where it becomes too much for them to handle social media in-house because of other priorities. If that is the case, outsourcing social media management could an excellent option to help you consistently show up for your audience.

When you outsource social media management, begin by deciding how much you want to outsource. You may choose to outsource managing your social media platforms to create more time for other priorities. You may also decide to outsource social media posts for only one account and handle the content creation for other platforms.