Contributed by Paul Barsch
- The Rise of E-readers: Two Huge Marketing Implications
MarketingProfs blogger Paul Barsch discusses the marketing implications of the growing popularity of e-books. The biggest factors are: the long ...
- Has Personalized Filtering Gone Too Far?
MarketingProfs blogger Paul Barsch discusses the importance of algorithms but warns about the dangers of too much personalization when presenting ...
- Data Deluge Means No More Leonardo Da Vinci Types
MarketingProfs blogger Paul Barsch discusses a Financial Times article in which he claims that there will never be another Leonardo ...
- FDA Takes Wrong Approach To Influence Smokers
MrketingProfs blogger Paul Barsch discusses the FDA's new anti-smoking campaign, which relies on graphic images. Do these inspire true change?
- Transparency: Do You REALLY Want to Know What’s In There?
MarketingProfs blogger Paul Barsch discusses whether clients really want to know the intricate details of certain businesses and why transparency ...
- Build a Better Customer Experience (& Build More Business)
MarketingProfs blogger Paul Barsch discusses BMW's "Dream It, Build It" program and how the customization of its cars leads to ...
- 5 Interview Tips for Unleashing Your Inner Charlie Rose
MarketingProfs blogger Paul Barsch shares 5 vital interviewing tips learned from broadcast journalist Charlie Rose and what businesses can learn ...
- Home Sweet Home: Businesses Bringing Production Back to the U.S.A.
MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States.
- Presto! 5 Steps to Magically Fix a Boring Presentation
MarketingProfs blogger Paul Barsch shares five tips to transform a ho-hum presentation into a more engaging presentation.
- Profit From Information Networks Just Like the Rothschilds Did
MarketingProfs blogger Paul Barsch shares how companies today can discover competitive advantages from information networks using the genius of the ...
- Machines Are Reading Your Site ... and They Only Care About Two Things
MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.
- Good Today, Bad Tomorrow: The Squishiness of Facts
Marketing Profs blogger Paul Barsch discusses the "decline effect" where previous facts from scientific studies can no longer be proven.
- The Myth of Overnight Success
Marketing Profs blogger Paul Barsch discusses the power of process and why there is no such thing as an overnight ...
- Algorithms Give You a Competitive Advantage
MarketingProfs blogger Paul Barsch discusses the competitive advantage of using algorithms for business.
- Examining the Wall Street Effect: Greed Revisited
MarketingProfs blogger Paul Barsch discusses the social impact of the original "Wall Street" movie, meant to expose greed as evil ...
- Can Finance’s Image Be Fixed?
MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.
- Win the World Over: Use Comparative Advantage
MarketingProfs blogger Paul Barsch talks about producing something at the lowest cost of anyone else (comparative advantage) in order to ...
- When Is It OK to Sell a Substandard Product?
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services. Yet, ...
- Knowing Every Link in Your Supply Chain
MarketingProfs Paul Barsch shares thoughts about how companies are listening to consumers' demands to know where and how products ...
- Know Your Audience When Telling Stories
MarketingProfs blogger Paul Barsch discusses how different cultures approach telling stories and why it's important to know your audience.
- The Long-Term Value of Community Relations
MarketingProfs blogger Paul Barsch discusses how businesses should consider participating more in the well-being of their communities.
- Sad Shoppers Spend (Sniffle) More
MarketingProfs blogger Paul Barsch shares recent findings about how sadness makes shoppers spend more.
- The Science Behind Moving from Clutter to Clarity
MarketingProfs blogger Paul Barsch describes how businesses can move from clutter to clarity and, by providing less choices, actually improve ...
- The Zero Latency Future is Now
MarketingProfs blogger Paul Barsch discusses the immediacy of data shared and the zero latency present.
- Reputation Management: Not Needed Until It's Needed
MarketingProfs blogger Paul Barsch shares thoughts about the importance of risk management in today's interconnected, immediate business environment.
- Presentations 201: Stay Within Your Time Limit
MrketingProfs blogger Paul Barsch discusses the importance of staying within your time limit for presentations.
- 5 Strategies for Surviving Contagion
MarketingProfs blogger Paul Barsch shares five strategies for surviving contagion to your business or image.
- Recognize the Signs of Contagion
MarketingProfs blogger Paul Barsch provides the warning signs of contagion of your business.
- Customer Experience: Health Care by Design
MarketingProfs blogger Paul Barsch discusses how the health care industry is changing its look.
- Comfortable Speaking About Statistics?
MarketingProfs blogger Paul Barsch discusses the importance of understanding numbers, especially statistics, in business.
- Customer Experience: Smells Like Memories
MarketingProfs blogger Paul Barsch discusses the link between smell and memory ... and how to make this work for your ...
- The New Risk: Tight Interconnectivity
MarketingProfs blogger Paul Barsch discusses how tight interconnectivity can be the new risk to the global market.
- Marketing 'The Shack'
MarketingProfs blogger Paul Barsch share how the author of "The Shack" marketed his work into a best-selling novel.
- Seven Advanced Habits of Highly Effective Speakers
MarketingProfs blogger, Paul Barsch, offers tips for being a highly effective speaker.
- Final Marketing Lessons from the Collapse of Lehman Brothers
MarketingProfs' Daily Fix blogger Paul Barsch discusses Final Marketing Lessons from the Collapse of Lehman Brothers
- Marketing Lessons: Riding Bubbles at Lehman Brothers
MarketingProfs Daily Fix blogger, Paul Barsch, discusses marketing lessons from Lehman Brothers.
- Marketing Lessons From The Collapse Of Lehman Brothers
Paul Barsch, a blogger for MarketingProfs' Daily Fix blog, discusses marketing lessons from the collapse of Lehman Brothers.
- New Markets: Too Late For Green Technology?
Http://www.mpdailyfix.com/images/chinawindturbine.jpg
- Should Online Companies Be Forced To Forget?
Http://www.mpdailyfix.com/images/onlineforget.jpg
- Long Tail Vs. The Blockbuster
Http://www.mpdailyfix.com/images/longtailblockbuster.jpg
- Going For Growth–In China
Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And ...
- Marketing Lessons Learned From Micro-Finance In India
Besides Wall Street bankers, the poor of the world need access to financial too. But loaning money to individuals lacking ...
- Customer Service Queues: Fair, Fast Or First?
Http://www.mpdailyfix.com/images/groceryline.jpg
- Beating The Placebo Effect: Red Pill or Blue?
Http://www.mpdailyfix.com/images/pillman.jpg
- Methods to Systematically Reduce Customer Choice
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- The Moneyball-itzation of Marketing
Http://www.mpdailyfix.com/images/moneyball_3.jpg
- Zero Latency: The Next Arms Race
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most ...
- When Strategic Planning Gets Locked in the Basement
Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. ...
- Why Capacity Management Matters to Marketers
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, ...
- Chinese Brands Are Coming
Chinese brands have come a long way since the days of Mao where coats and boots came in two colors ...
- Perishing for Lack of Vision
Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial ...
- What Marketers Can Learn from Walt Disney's EPCOT Project
Walt Disney's Experimental Prototype Community of Tomorrow (EPCOT) was a project of grandiose scale and lofty ideal. And while Disney ...
- China: Implications of an Emerging Middle Class
As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to ...
- The Great Recession: Things Are Different Now
The global financial crisis of 2008 and beyond has shaken countries, markets, and individuals, in turn causing increased pessimism, angst ...
- Retail in China: Traditional Marketing 4Ps Still Relevant
In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of ...
- The GPS Revolution: Benefit or Bane?
Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such ...
- No Magic Beans, No Magic Formulas
Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, ...
- Marketing Lessons Learned from the F-22 Raptor
As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a ...
- Predicting the Future? Anchor's Aweigh!
Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or ...
- Is Inventory Still Evil?
"Inventory is bad, inventory is evil," finance and operations professors intone across business schools worldwide. And every B-school graduate knows ...
- Should Recommendations Still Be Trusted?
Come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. have shown that recommendations are ...
- Brain Boosters .... Accepted in the Workplace?
Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to ...
- Decisioning in Volatile Times–Probability, Intuition or Inaction?
No doubt, we live in volatile . The complexity, interconnectedness and intricacy of global markets is causing executives around the ...
- Don't Forget The Turkey!
Will tomorrow be like today? In planning assumptions for budgeting and forecasting, most marketers believe that events of tomorrow, next ...
- Social Network Analysis: Hype or Help?
Social network (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In ...
- Can Mathematical Modeling Be Trusted?
Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from ...
- Your Brain on Technology: Rewired and Addicted?
Multi-tasking and constant use of internet, video games and "always-on" technologies may be rewiring our brains in unintended ways. By ...
- Is the Speed of Decision Making Accelerating?
As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in ...
- Marketers–What's in Your Supply Chain?
With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not ...
- Why Do We Trust Photography?
The expression, a picture is worth 1,000 ," is often attributed to either Napoleon Bonaparte, or Russian writer Ivan Turgenev. ...
- Behavioral Targeting - Where's the Fine Line?
Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount ...
- Voice Biometrics–Peril or Promise?
Enterprises are starting to deploy advanced speech technologies that can identify when a customer is angry, confused or even lying. ...
- In a Petabyte Age, Is Understanding Passé?
Have estimated that the volume of data in enterprises of all sizes is doubling every two to three years. With ...
- Desperately Seeking Distinction: What's Your Advice?
To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to ...
- Rendering Real-Time Roaming in Rome
Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data ...
- Are Marketing and Mathematics Getting Married?
Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge ...
- Marketers: Are You Doing an End-Run Around IT?
As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant ...
- Can the 'Spacing Effect' Improve Marketing ROI?
As marketers we often struggle with getting customers to pay attention to our marketing messages, much less remember them. A ...
- When Less is More in Consumer Choice
Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy ...
- Is Mental Privacy Destined for Extinction?
Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? ...
- What Is the Future of Marketing?
Buffeted by globalization, regulation, politics, technology and other market forces, "marketing" stands ready to reclaim its rightful role as the ...
- What's Next for Marketing? Reality Mining
What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are ...
- If You Can Read This, Thank an Algorithm
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky ...
- Should Marketing Report to the CFO?
Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive ...
- Are Web 2.0 Tools Dumbing Us Down?
Have shown in study after study, that multi-tasking isn't helping us be more productive, but in fact, is making us ...
- Are You Prepared for 2013?
Some marketing executives believe the next five years will be similar to the last five years. That's a dangerous assumption ...
- Frivolous Facebook Fridays?
The use of social networking tools hasn't exactly taken off in the workplace as many employers are the use of ...
- Glorifying The Gut
Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify ...
- The Impact of Moore's Law on Marketing
Moore's which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant ...
- The Perils Of Intuition
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a ...
- Marketing Utopia: Wedding or a Marriage?
With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing ...
- Treating Data as a Valuable Asset
What is the most important asset in your organization? Your infrastructure? Your highly trained people? A specialized tool you've created? ...
- Variable Pricing Invades the Home
Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and ...
- The End of Fixed Pricing?
As more companies across the globe become data driven and adopt analytics to improve decision making, marketers are focusing on ...
- Sign Twirling–Art Form or Advertising?
Sign twirlers, also known as human ," are everywhere as I drive down a busy boulevard in my hometown of ...
- Hidden Profits at the Ballpark?
The fourth , pricing, strikes again at the ballpark. The Los Angeles , according to a recent article, are trying ...
- Steps to Better Impromptu Speaking
It's and you've leisurely rolled in the office, with your coffee in hand. Suddenly your boss pokes her head in ...
- Pursuit of the Authentic: Hollywood Style
In a day and age of rapid commoditization and "me-too" products and services, it's good to see the pursuit of ...
- The Forgotten 'P' Makes a Comeback
As marketers we've been raised on the 4 , and in fact some authors have suggested new . Of the ...
- An Ivy League Marketing Education for Free?
The Massachusetts Institute of Technology is spearheading a movement of major universities to put online lecture notes, coursework and required ...
