Contributed by Alain Thys

  • Social Media Participation is Not Optional for Brands

    When last week I uploaded a endorsing the importance social media, David pointed out - tongue in cheek - that ...

  • Seven Tips For Agency Survival

    If advertising is so effective, why are , airport billboards and business magazines free from ads in which agencies promote ...

  • The 7 Secrets of a Good Marketing Budget

    By now you should be close to having all of your top-line budgets approved and be heavily into the detail ...

  • Are You a One-Night Brand?

    Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a ...

  • I Want to Be in Advertising: The Video

    I'm preparing for a speech I'll be giving at the Marketing 3 conference in the Netherlands where I'll be "über-coolly" ...

  • The Eight Truths of Real Innovators

    When I'm in a cynical mood, I sometimes like to compare corporate innovation to teenage Everyone talks about it, yet ...

  • Is Your Brand BlogSafe ?

    What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done ...

  • The Consumer Isn't a Moron, She's Your Mum

    Why do traditional marketers & media always think that it's the "young" who make up the digital space and the ...

  • Uncomfortable Truths (Part Two)

    Writing the second part of this post was hard. Not because I didn't know what I wanted to say, yet ...

  • Uncomfortable Truths (Part One)

    These days, it's very fashionable to talk about things like Net Promoter , Touchpoint and Employees that Live the After ...

  • The 10 Truths of Branded Storytelling

    In our million-channel world, it is the brands whose customers tell the best stories that win. Yet how often do ...

  • Is There a Formula for Word-of-Mouth ?

    According to the Marketing Science Institute, there may be. They just published a working on how companies can encourage the ...