Contributed by Stephen Denny

  • 2 Reasons Why We Root for Underdogs ... and One Reason Not To

    MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard.

  • Make These 5 Mental Shifts & Start Seeing the Opportunities Around You

    MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain ...

  • 3 Rules for Rule-Breaking Products

    MrketingProfs blogger Stephen Denny shares tips about creating unusual products from Vibram, the footwear brand that makes the Five Fingers ...

  • Create Truisms and Make Every Touch-Point Count

    MarketingProfs blogger Stephen Denny discusses Eigen Values and how to make every touch-point count by using them.

  • Arm Punches & War Dance: Build a Brand Ritual

    MrketingProfs blogger Stephen Denny discusses how building brand rituals forges critical behavioral changes in our customers. Here are a few ...

  • 'Satisficing' and the Death of Good Ideas

    We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent ...

  • Note to CMO: Creating Trance States

    Http://www.mpdailyfix.com/images/Magician.jpg

  • Note to CMO: In Praise of Mono-Tasking

    Dear A few minutes ago, Roger Federer defeated Andy Roddick in the 2009 Wimbledon Gentlemen's Singles Championship, 16-14 in the ...

  • Coca-Cola's New PlantBottle?

    As the principal of a design firm with package design as a core competency, these are exciting times. We are ...

  • What's the Definition of 'WE'?

    We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it ...

  • Oscars, Advertising and GoDaddy

    The Academy of Motion Picture Arts and Sciences chooses the Oscar for the "Best Picture" each year based on a ...

  • Brands and Movements

    Dear When we think of our relationships to institutions, we can categorize them in one of several ways. There are ...

  • The Green Bandwagon

    Green is the new e-. It used to be that anyone worth their buzzword bingo card could slap "e-" in ...

  • Good Intentions and Bad Executions

    Dear The back story to this post is that I originally wrote a piece chiding SABMiller for sponsoring the somewhat ...

  • Jet Blue, Yearly Kos, and How to Offend Everyone

    Dear Now that the dust has settled a bit on Jet 's ill-fated flirtation with Yearly , let's all reflect ...

  • Customers v. Warehouses: What Constitutes a Trend

    The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the , ...

  • Marketing Lust

    We can talk ourselves into almost anything. What constitutes a "need" at any given point of time falls anywhere on ...

  • Moving Culture Like Product

    Dear Moving product is easy. Moving knowledge, as we've recently discussed, is We spend a considerable amount of time on ...

  • The Downside of Social Media

    I don't watch American . I'll readily admit that it's a timely concept that hopefully can breathe life into the ...

  • How 1984 Influences 2008

    Dear I won't go political. Not here, not anywhere. We keep our political rants well away from our marketing discussions ...

  • Strange Bedfellows in the War on Piracy

    Dear The exigencies of rapidly evolving markets often create strange bedfellows. One look no further than the wild west of ...

  • Rebranding at the DNA Level

    Dear It seems a bit stereotypical for the new CMO to make his or her presence felt by quickly strangling ...

  • In Praise of the CEO

    Dear Why do the mis-steps of our leaders get so much press? Why do we spend more time watching CEOs ...

  • How to Make Things Even Worse (Post Mortem Edition)

    Dear A large part of the dust storm has settled at this point over the now infamous Aqua Teen Hunger ...

  • Killing Giants, Redux

    Dear First, a confession. When I wrote the memo on Killing Giants, Part ", I didn't actually have a "Part ...