Contributed by Steve Woodruff
- Three Reasons to Ditch the Elevator Pitch
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a ...
- Your Biggest Competition Is Noise
Your biggest competition isn’t the competition. It’s the noise in your client's or prospect’s mind.
- Matchmaker, Matchmaker: New Opportunities in Business Matchmaking
Amatchmaker is a key person, platform, or company that has deep connections, and brings the right resources to the person ...
- Are You That Lazy Social Networker?
Wat's the difference between an unsuccessful social networker and a successful one? Hard work. Here's a look at the traits ...
- Four Must-Haves for Enlightening Your Customers
What do you need to enlighten your customers about your company? Here are four necessities for gaining their attention and ...
- Consider a You-Based Business
Vst numbers of people work in office-based businesses for other people, selling others' products and services. Perhaps some people should ...
- Are You Referable?
How referable are you? Find out whether you have the traits necessary to get folks to start talking well about ...
- How to Fight Fog and Overcome Clarity Deficit Disorder
Given the vast amount of information that occupies the minds of our customers each day, you might say one of ...
- 4 Ways to Capture Me & Make Me a Buyer Forever
MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination.
- How to Get Lost in the Crowd
MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he ...
- What Are You Doing? And Why Are You Doing It?
MarketingProfs blogger Steve Woodruff shares the essential question that people should ask themselves before doing anything: What's the point?
- 4 Steps to Launching a Successful Twitter Chat
MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up ...
- Your Results Will Vary
MarketingProfs blogger Steve Woodruff rants against the phrase "your results will vary."
- Provide Blog-Worthy Service
MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service.
- Home Sweet Home Brands
MarketingProfs blogger, Steve Woodruff, discusses the feel-good factor of home brands.
- So What?
MarketingProfs Daily Fix Blogger, Steve Woodruff asks "So What?" What happens when your marketing doesn't explain what's in it for ...
- In Your (North) Face
Steve Woodruff, MarketingProfs Daily Fix blogger, explores how a brand and brand identities like North Face can evoke feeling.
- Disperse the Jargon Cloud
An executive in a company recently asked me to review some copy for new marketing pieces that are supposed to ...
- What's The Scoop at Ben & Jerry's?
Http://www.mpdailyfix.com/images/bjchunkymonkey.jpg
- Have You Cleaned Your Computer?
Http://www.mpdailyfix.com/Clean.jpg
- Getting Started with Social Networking
It can be a bewildering task for those just getting started with social networking. What should I expect? What networks ...
- More is Better. Or Not.
The industry I work most closely with, pharmaceuticals, is being forced to question its sales model. Over the years, pharma ...
- Are You a 'Connection Collector'?
You've seen them. The links to tiresome posts proclaiming that you, too, can "gain 8,000 Twitter followers in 30 days!" ...
- Making Money Making Matches
Perhaps your view of a matchmaker is colored by the yenta from Fiddler on the But Mama, the men she ...
- 'So a Couple of Neurons Walked into a Bar...'
I'm a That truth was underscored this weekend when, on Saturday morning, I finally had a chance to write up ...
- Social Media Salsa Meets Pharma Waltz
Recently, I participated in the ePharma , an annual event for promote (and bemoan) the current state of eMarketing in ...
- I'm Not Your Catcher
Thanks again for the pitch. For the billboard fastball. For the 30-second breaking ball. For that nice banner ad, fluttering ...
- The Strategic Serendipity of Social Media
I have a social media strategy (actually, multiple strategies), though I'm not going to tell you about in this post. ...
- I'M PURSUING (niche) DOMINATION!!
When you start out in business, if you've got some moxie and some drive, you secretly pursue (and sometimes openly ...
- Personal Branding: What's Your Value-Add?
Http://www.mpdailyfix.com/golddrop.jpg
- Arounding the Boss
You're an employee of a company. You're on LinkedIn, you're blogging on themes of professional interest, you're Twittering. Suddenly, your ...
- Do You Have an Opportunity Net(work)?
Some months ago, I wrote a blog (on my pharmaceutical consulting blog) on the importance of professional networking, especially as ...
- Return On Whatever
In my last Daily post Marketing ), one of the readers left a comment about whether or not business was ...
- Marketing Swagger
Got swag? Tchotchkes? Are giveaways part of your marketing strategy, in hopes of creating an enduring I will make a ...
- (Don't) Make a Name for Yourself
A major goal of any marketing endeavor is to "get your name out there." Sometimes, however, companies make grave errors ...
- Dirty Leaders are Good! (Sometimes)
It's dirt season here in the United States. Every four years, potential political leaders emerge, to run through the gauntlet ...
- Laundry List Marketing
It happened again I was directed to the website of a small business, and once again, saw the dreaded laundry ...
- Do You Pass the T-shirt Test?
This morning, I selected from my vast wardrobe a shirt that sometimes earns a few comments at the gym - ...
- Branding Nirvana: A Cult Following
This weekend, I was helping out a friend who needed to pick up his motorcycle which had been in for ...
- Go Ahead -- Pitch a Fit!
Have you ever pitched a fit in front of a prospective client? I hope so -- otherwise they may have ...