Contributed by Steve Woodruff

  • Three Reasons to Ditch the Elevator Pitch

    Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a ...

  • 4 Ways to Capture Me & Make Me a Buyer Forever

    MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination.

  • How to Get Lost in the Crowd

    MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he ...

  • 4 Steps to Launching a Successful Twitter Chat

    MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up ...

  • Provide Blog-Worthy Service

    MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service.

  • Have You Cleaned Your Computer?