Contributed by Steve Woodruff

  • Three Reasons to Ditch the Elevator Pitch

    Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a ...

  • Your Biggest Competition Is Noise

    Your biggest competition isn’t the competition. It’s the noise in your client's or prospect’s mind.

  • Matchmaker, Matchmaker: New Opportunities in Business Matchmaking

    Amatchmaker is a key person, platform, or company that has deep connections, and brings the right resources to the person ...

  • Are You That Lazy Social Networker?

    Wat's the difference between an unsuccessful social networker and a successful one? Hard work. Here's a look at the traits ...

  • Four Must-Haves for Enlightening Your Customers

    What do you need to enlighten your customers about your company? Here are four necessities for gaining their attention and ...

  • Consider a You-Based Business

    Vst numbers of people work in office-based businesses for other people, selling others' products and services. Perhaps some people should ...

  • Are You Referable?

    How referable are you? Find out whether you have the traits necessary to get folks to start talking well about ...

  • How to Fight Fog and Overcome Clarity Deficit Disorder

    Given the vast amount of information that occupies the minds of our customers each day, you might say one of ...

  • 4 Ways to Capture Me & Make Me a Buyer Forever

    MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination.

  • How to Get Lost in the Crowd

    MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he ...

  • What Are You Doing? And Why Are You Doing It?

    MarketingProfs blogger Steve Woodruff shares the essential question that people should ask themselves before doing anything: What's the point?

  • 4 Steps to Launching a Successful Twitter Chat

    MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up ...

  • Your Results Will Vary

    MarketingProfs blogger Steve Woodruff rants against the phrase "your results will vary."

  • Provide Blog-Worthy Service

    MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service.

  • Home Sweet Home Brands

    MarketingProfs blogger, Steve Woodruff, discusses the feel-good factor of home brands.

  • So What?

    MarketingProfs Daily Fix Blogger, Steve Woodruff asks "So What?" What happens when your marketing doesn't explain what's in it for ...

  • In Your (North) Face

    Steve Woodruff, MarketingProfs Daily Fix blogger, explores how a brand and brand identities like North Face can evoke feeling.

  • Disperse the Jargon Cloud

    An executive in a company recently asked me to review some copy for new marketing pieces that are supposed to ...

  • What's The Scoop at Ben & Jerry's?

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  • Have You Cleaned Your Computer?

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  • Getting Started with Social Networking

    It can be a bewildering task for those just getting started with social networking. What should I expect? What networks ...

  • More is Better. Or Not.

    The industry I work most closely with, pharmaceuticals, is being forced to question its sales model. Over the years, pharma ...

  • Are You a 'Connection Collector'?

    You've seen them. The links to tiresome posts proclaiming that you, too, can "gain 8,000 Twitter followers in 30 days!" ...

  • Making Money Making Matches

    Perhaps your view of a matchmaker is colored by the yenta from Fiddler on the But Mama, the men she ...

  • 'So a Couple of Neurons Walked into a Bar...'

    I'm a That truth was underscored this weekend when, on Saturday morning, I finally had a chance to write up ...

  • Social Media Salsa Meets Pharma Waltz

    Recently, I participated in the ePharma , an annual event for promote (and bemoan) the current state of eMarketing in ...

  • I'm Not Your Catcher

    Thanks again for the pitch. For the billboard fastball. For the 30-second breaking ball. For that nice banner ad, fluttering ...

  • The Strategic Serendipity of Social Media

    I have a social media strategy (actually, multiple strategies), though I'm not going to tell you about in this post. ...

  • I'M PURSUING (niche) DOMINATION!!

    When you start out in business, if you've got some moxie and some drive, you secretly pursue (and sometimes openly ...

  • Personal Branding: What's Your Value-Add?

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  • Arounding the Boss

    You're an employee of a company. You're on LinkedIn, you're blogging on themes of professional interest, you're Twittering. Suddenly, your ...

  • Do You Have an Opportunity Net(work)?

    Some months ago, I wrote a blog (on my pharmaceutical consulting blog) on the importance of professional networking, especially as ...

  • Return On Whatever

    In my last Daily post Marketing ), one of the readers left a comment about whether or not business was ...

  • Marketing Swagger

    Got swag? Tchotchkes? Are giveaways part of your marketing strategy, in hopes of creating an enduring I will make a ...

  • (Don't) Make a Name for Yourself

    A major goal of any marketing endeavor is to "get your name out there." Sometimes, however, companies make grave errors ...

  • Dirty Leaders are Good! (Sometimes)

    It's dirt season here in the United States. Every four years, potential political leaders emerge, to run through the gauntlet ...

  • Laundry List Marketing

    It happened again I was directed to the website of a small business, and once again, saw the dreaded laundry ...

  • Do You Pass the T-shirt Test?

    This morning, I selected from my vast wardrobe a shirt that sometimes earns a few comments at the gym - ...

  • Branding Nirvana: A Cult Following

    This weekend, I was helping out a friend who needed to pick up his motorcycle which had been in for ...

  • Go Ahead -- Pitch a Fit!

    Have you ever pitched a fit in front of a prospective client? I hope so -- otherwise they may have ...