E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Excellent Product Photography and Videos Increase E-Commerce SalesRafael Romis
  The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.
  B2C, E-Commerce, Mobile Marketing, Retail Marketing, Videos, Website Design
• E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need InsteadZaius [Sponsored Content]
  Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers ...
  B2C, CRM, Customer Acquisition, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, Retail Marketing
• Three Essential Solutions for Your E-Commerce Marketing StackNanette George
  Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful ...
  Customer Acquisition, E-Commerce, Retail Marketing, Websites
• #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This WeekChristian Neri
  Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• The Most Effective Triggered Email Types for E-Commerce BrandsAyaz Nanji
  Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries
• 53 Must-Have Features of Local Business Websites [Infographic]Laura Forer
  Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your ...
  B2C, E-Commerce, Links, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO, Websites
• The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing ExecutivesDaniel Faggella
  Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform ...
  AI, B2C, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Marketing Strategy, Retail Marketing, Search Engine Marketing, Web Analytics
• How to Use Product Videos to Boost E-Commerce Sales [Infographic]Laura Forer
  Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.
  Customer Experience, E-Commerce, Marketing Strategy, Videos, Websites, YouTube
• What Are We Buying for Mother's Day? [Infographic]Laura Forer
  Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.
  Customer Behavior, E-Commerce, International Marketing, Women

E-Commerce: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
  Customer Relationships, Digital Marketing, E-Commerce, Marketing Smarts, Marketing Strategy
• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Eye Tracking, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research

E-Commerce: Online seminar broadcasts from the best minds in marketing

• Going All In: How to Avoid the Perils of a Website RedesignBroadcast on 5/7/2015 with Brian Massey
  In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!)
  E-Commerce, Web Content, Website Design, Websites
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim Ash
  Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
  Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe Pulizzi
  What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
  Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word-of-Mouth, Writing
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 with Gerry McGovern
  This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.
  Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 with Bryan Eisenberg
  By modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process.
  Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 with Ruth Stevens
  The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know.
  Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian Klais
  There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
  E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

E-Commerce: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent Niemuth
  In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
  Brand Positioning, Branding, Customer Behavior, Digital Marketing, E-Commerce, Online Marketing, Take 10, Websites

E-Commerce: Marketing downloads for the busy professional

• Website Metrics: What to Measure and How to Improve
  In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
  Customer Experience, Digital Marketing, E-Commerce, Web Content, Website Design, Websites
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites