E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.

• The 5Ws of Experience-Driven Commerce [Infographic]Laura Forer
  Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
  Customer Experience, E-Commerce, Websites
• 22 Tips to Help Make Free Shipping Profitable [Infographic]Laura Forer
  Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
  B2C, Customer Behavior, Customer Experience, E-Commerce, Retail Marketing
• Five Ways You Can Use User-Generated Content to Boost Your E-commerce BrandZaius [Sponsored Content]
  It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing ...
  Content, E-Commerce, Instagram, Social Media, User-Generated Content
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]Bazaarvoice [Sponsored Content]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• What Is Dropshipping, and Is It Best for Your Online Retail Business?Augustin Kennady
  E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your ...
  Digital Marketing, E-Commerce
• Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]Laura Forer
  Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing ...
  Advertising, Digital Marketing, E-Commerce
• What You Need to Know to Livestream Like a Pro [Infographic]Laura Forer
  See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
  Content, E-Commerce, Social Media, Videos
• Social Media as the New E-Commerce Platform [Infographic]Laura Forer
  Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
  E-Commerce, Retail Marketing, Social Business, Social Media
• Five Customer Habits to Keep in Mind When Creating Your Online ShopAnja Skrba
  Your customers drive your business, so consider their habits when you're setting up your e-commerce site.
  E-Commerce, Retail Marketing

E-Commerce: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
  Customer Relationships, Digital Marketing, E-Commerce, Marketing Smarts, Marketing Strategy
• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Eye Tracking, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research

E-Commerce: Online seminar broadcasts from the best minds in marketing

• Artificial Intelligence for Marketing: Getting StartedBroadcast on 9/21/2017 with Jim Sterne
  In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more.
  AI, Data, Digital Marketing, Digital Theory, E-Commerce, Marketing Smarter, Teach Me How, Technology, Web Analytics
• Going All In: How to Avoid the Perils of a Website RedesignBroadcast on 5/7/2015 with Brian Massey
  In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!)
  E-Commerce, Web Content, Website Design, Websites
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim Ash
  Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
  Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe Pulizzi
  What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
  Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word-of-Mouth, Writing
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 with Gerry McGovern
  This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.
  Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 with Bryan Eisenberg
  By modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process.
  Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 with Ruth Stevens
  The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know.
  Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian Klais
  There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
  E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

E-Commerce: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent Niemuth
  In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
  Brand Positioning, Branding, Customer Behavior, Digital Marketing, E-Commerce, Online Marketing, Take 10, Websites

E-Commerce: Marketing downloads for the busy professional

• Website Metrics: What to Measure and How to Improve
  In this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
  Customer Experience, Digital Marketing, E-Commerce, Web Content, Website Design, Websites
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites