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Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.

In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That's four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%).

Moreover, LinkedIn is growing faster than Twitter and Facebook

Though LinkedIn now ranks behind Twitter and Facebook in monthly user activity, LinkedIn is growing at a much faster rate than both social networks, according to separate research from Compete.

LinkedIn attracted some 28.1 million unique visitors in March 2012, up 7.3% from 26.2 million in February, and up 60.7% from 17.5 million one year earlier.

By contrast, Twitter attracted 42.0 million unique visitors Twitter in March, up 35.5% from 31.0 million visitors a year earlier. Facebook attracted 169.9 million visitors in March, up 20.7% from 140.7 million a year earlier.

About the data: Findings are based on data from 3,128 B2B HubSpot customers that generated traffic and leads from social media in 2011, collected via the HubSpot system.

Continue reading "LinkedIn Beats Twitter and Facebook in B2B Conversions" ... Read the full article

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