Overall, 48% of the projects examined on the crowdfunding site that were accompanied by videos achieved their goals, compared with 26% of projects that did not have videos.
The report was based on an analysis of 7,196 projects on Kickstarter; 3,166 successfully received funding and 4,030 failed to get funding (this matches Kickstarter's overall 56/44 ratio of funded projects to unfunded projects).
Below, additional key findings from the study.
Which Categories Benefit Most?
- Across all categories, having a video as part of a Kickstarter project greatly increased the chance of success. However, videos were especially beneficial for particular verticals.
- In the food, product design, photography, and children's books categories, having an accompanying video increased a project's chance of achieving funding more than 200%.
Where Are Successful Kickstarter Projects Based?
- Because Kickstarter is US-based, it's not surprising that the majority of projects are from the US. The locations with most successful projects are California (19% of total projects) and New York (13.6%).
- Aside from the US, the UK is by far the most active country on Kickstarter, with 2.6% of successful projects; all other nations account for less than 1%.
For more from the report, check out the following infographic:
About the research: The report was based on an analysis of 7,196 projects on Kickstarter; 3,166 successfully received funding, and 4,030 failed to get funding.
Continue reading "What's the Secret to Success on Kickstarter? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Social Media:
Hot Topics: The Summer Conversions Trending on Twitter [Infographic]
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills. read this »
Four Things TikTok Can Teach Us About Presentations
TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base. read this »
The Top Pride Hashtags on LinkedIn [Infographic]
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic. read this »
The Benefits of Talking About Sustainability on LinkedIn [Infographic]
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions. read this »
How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]
Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts. read this »
Video Ad Specs That Work Across Social Networks [Infographic]
This infographic provides common specs for social media video ads that marketers can use across channels. read this »