Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path.

Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found.

Moreover, if the current trend continues, mobile could account for up to 60% of all email opens by next holiday season, Return Path predicts.

Below, additional key findings from the report, which was based on data from 1.3 billion opened emails.

Mobile Volume 

  • Christmas day accounted for the highest share of email opens for mobile, with 62% of all emails opened on a mobile device.

  • 57% of all Christmas Day mobile opens were on an iPhone, and 28% were on an iPad.
  • 14% of all emails were opened on an Android device.

Volume by Day

  • Cyber Monday accounted for the most emails opened during the holiday season, and the day before Cyber Monday was second.
  • Christmas day and December 29 had the lowest open volumes.

About the research: The report was based on data from 1.3 billion emails opened during the 2013 winter holiday season.

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Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji