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More than a quarter (27%) of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs.

However, of the 73% who are aware of the deduction, just more than half (57%) say they are taking advantage of it on their 2013 tax return.

Nearly two-thirds (64%) of the small business owners deducting marketing expense say they are writing off about the same amount this year as on their 2012 return, 22% are deducting more, and 14% are deducting less.

Below, additional key findings from the report, which was based on data from an online survey conducted on April 3, 2014 among 211 US-based small business owners.

A $500 Refund?

  • Asked what they would do if they received a $500 tax refund to put toward a single marketing channel, 33% of respondents say they would spend the money on their website.
  • 17% say they would put a $500 refund toward Internet advertising, 14% would spend it on a mobile app, and 10% would invest it in a print ad campaign.

Marketing Spend

  • 70% of respondents with marketing budgets say the money they spent in 2013 was a good investment, whereas just 7% say it wasn't. The remaining 23% say they are not sure yet.

  • 40% of respondents plan to spend more on marketing in 2014 than they did in 2013, 36% do not plan on spending more, and 24% are still not sure.

About the research: The report was based on data from an online survey conducted on April 3, 2014 of 211 US-based small business owners.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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