The survey of 546 SMBs (defined in the report as companies with 1 to 99 employees) found businesses spent 21.4% of their total media budgets on average on social media in the past 12 months.
Three-quarters (74.5%) of SMBs reported using social media to promote their businesses in some way in the past year—again, more than any other category of media.
The report was based on data from the Local Commerce Monitor—an ongoing survey of SMBs in the United States that tracks 35 different channels used for advertising and promotion. The media/platforms examined include online, traditional, mobile, local coupons, social, video, broadcast, local directories, giveaway items, and community sponsorships.
Overall, Facebook dominates SMB social media usage, with 55.1% of businesses surveyed saying they have a Facebook page for business use, and 20% percent reporting they have run a Facebook ad or promoted post.
Other social platforms respondents reported using frequently to promote their businesses include LinkedIn, Pinterest, Instagram, and Twitter.
About the research: The report was based on data from Wave 18 (3Q14) of the Local Commerce Monitor—an ongoing survey of small and midsize businesses. The survey was conducted in July 2014 and had 546 respondents.
Continue reading "Social Media Use by Small Businesses [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- How Including Links in LinkedIn Posts Affects Engagement
- The Benefits of LinkedIn for B2B Marketers [Infographic]
- Five Useful LinkedIn Hashtags for Marketers [Infographic]
- How to Succeed With Video on 6 Popular Social Networks [Infographic]
- How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach