The report was based on data from a survey of 1,000 social media users in the United States.
Some 12% of respondents say Google+ is the most important social network for local businesses to have a presence on; Twitter is third (3%), followed by LinkedIn (2%), and Instagram (less than 1%).
Below, additional key findings from the report.
- 49% of respondents have not used Facebook to communicate with a local business in the previous 12 months.
- 15% of respondents have commented on a business's Page in the past 12 months; 8% have praised the quality of products/services.
Offers/discounts from local businesses is the content type most likely to motivate responders to take action; testimonials/success stories is the second most influential content type.
Frequency of Offers
- 19% of respondents say they want to see offers from local businesses in their News Feeds once a month; an additional 19% say they want to see offers once a week.
- 23% of respondents say they never want to see offers from local businesses in their News Feed.
About the research: The report was based on data from a survey of 1,000 social media users in the United States.
Continue reading "What Consumers Expect of Local Businesses on Facebook" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Social Media.
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.