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Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O Digital.

The report was based on data from a survey of 1,000 social media users in the United States.

Some 12% of respondents say Google+ is the most important social network for local businesses to have a presence on; Twitter is third (3%), followed by LinkedIn (2%), and Instagram (less than 1%).

Below, additional key findings from the report.

Communication

  • 49% of respondents have not used Facebook to communicate with a local business in the previous 12 months.
  • 15% of respondents have commented on a business's Page in the past 12 months; 8% have praised the quality of products/services.

Content Influence

Offers/discounts from local businesses is the content type most likely to motivate responders to take action; testimonials/success stories is the second most influential content type.

Frequency of Offers

  • 19% of respondents say they want to see offers from local businesses in their News Feeds once a month; an additional 19% say they want to see offers once a week.
  • 23% of respondents say they never want to see offers from local businesses in their News Feed.

About the research: The report was based on data from a survey of 1,000 social media users in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji