The Digital Democracy Survey examines the generational technology preferences of more than 2,000 consumers age 14 and older in the United States; respondents were categorized as Trailing Millennials (age 14-25), Leading Millennials (26-31), Generation Xers (32-48), Baby Boomers (49-67), and Matures (68+).
Three-quarters or more of Trailing Millennials (76%), Leading Millennials (78%), Gen Xers (79%), and Baby Boomers (75%) say their smartphone is one of their three most valued tech devices.
Some 80% of Matures say their flatscreen television is one of their three most valued tech devices, whereas only 40% of Trailing Millennials say the same.
Below, additional key findings from the survey.
Most-Valued Technology Services
Home Internet service is the favorite tech service of every generation.
Streaming video services are more prized by Millennials than pay TV services (72% highly value vs. 58%).
Streaming, Renting, and Purchasing TV Shows
Some 72% of Trailing Millennials use a streaming service on a monthly basis to watch television programs.
Binge-Watching TV Shows
Some 68% of all respondents say they "binge-watch" TV shows (consume three or more episodes in one sitting).
About the research: The Digital Democracy Survey examined the generational technology preferences of more than 2,000 consumers age 14 and older in the United States.
You may like these other MarketingProfs articles related to Customer Behavior:
- The Factors That Most Influence Buyers of B2B Services
- How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
- How to Use the Awareness Stages to Nurture Leads From MQL to SQL
- Do People Trust Brands to Protect Their Personal Data?
- How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]
- Meh on the Metaverse: How Americans Feel About Virtual Worlds