The Digital Democracy Survey examines the generational technology preferences of more than 2,000 consumers age 14 and older in the United States; respondents were categorized as Trailing Millennials (age 14-25), Leading Millennials (26-31), Generation Xers (32-48), Baby Boomers (49-67), and Matures (68+).
Three-quarters or more of Trailing Millennials (76%), Leading Millennials (78%), Gen Xers (79%), and Baby Boomers (75%) say their smartphone is one of their three most valued tech devices.
Some 80% of Matures say their flatscreen television is one of their three most valued tech devices, whereas only 40% of Trailing Millennials say the same.
Below, additional key findings from the survey.
Most-Valued Technology Services
Home Internet service is the favorite tech service of every generation.
Streaming video services are more prized by Millennials than pay TV services (72% highly value vs. 58%).
Streaming, Renting, and Purchasing TV Shows
Some 72% of Trailing Millennials use a streaming service on a monthly basis to watch television programs.
Binge-Watching TV Shows
Some 68% of all respondents say they "binge-watch" TV shows (consume three or more episodes in one sitting).
About the research: The Digital Democracy Survey examined the generational technology preferences of more than 2,000 consumers age 14 and older in the United States.
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