Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos.

The report was based on data from an online survey conducted in September 2014 of 8,470 people age 18-64. Respondents were ask about how they find, buy, and use smartphone applications.

Some 52% of respondents say they usually become aware of mobile apps from friends and family. Other common discovery methods are app stores (40%), search engines (27%), company websites (24%), and television (22%).

Below, additional key findings from the report.

Reasons for Downloading

  • 33% of respondents say they download apps because they are recommended by others.
  • 31% say they download apps that sound interesting and fun.


  • 82% of respondents say price is important when deciding to download an app.
  • 75% of consumers expect mobile apps to be free.
  • Respondents want to pay no more than $2.17 for an app, on average, though they are willing to pay more for apps in certain categories, such as technology and finance.

Daily Use

  • On average, a user has 36 apps installed on his or her smartphone.
  • 26% of apps are used daily, on average; social and gaming apps have the most daily use.

About the research: The report was based on data from an online survey conducted in September 2014 of 8,470 people age 18-64.

Sign up for free to read the full article. Continue reading "How Consumers Find and Use Mobile Apps" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Mobile Articles

You may like these other MarketingProfs articles related to Mobile: