Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.

Moreover, 89% of marketers say they can tie their RTM efforts to overall business goals, and 59% say they plan to increase their RTM budget in the year ahead.

The report was based on data from a survey of 200 manager and executive-level real-time marketers at companies with more than $100 million in revenue.

Below, additional key findings from the report.

What Is Real-Time Marketing?

  • 49% of respondents say real-time marketing is the ability to respond within minutes to an event.
  • 26% say it is the ability to respond within seconds.

Current Response Times

  • 93% of marketers say they need to respond to trending social media content more quickly to improve their RTM efforts.
  • 26% say they can respond to events within 16-30 minutes; 25% say they can respond within 1-15 minutes.

Real-Time Marketing Tactics

  • 62% of respondents say they using marketing automation tactics, such as sending triggered emails, as part of their RTM efforts.
  • 58% say they respond to timely news, trends, and events on social media.

Real Time-Marketing Motivations

  • 56% of respondents say they are employing real-time marketing to form customer relationships.
  • 55% say they are doing so to promote events.

About the research: The report was based on data from a survey of 200 manager and executive-level real-time marketers at companies with more than $100 million in revenue.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji