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Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.

Moreover, 89% of marketers say they can tie their RTM efforts to overall business goals, and 59% say they plan to increase their RTM budget in the year ahead.

The report was based on data from a survey of 200 manager and executive-level real-time marketers at companies with more than $100 million in revenue.

Below, additional key findings from the report.

What Is Real-Time Marketing?

  • 49% of respondents say real-time marketing is the ability to respond within minutes to an event.
  • 26% say it is the ability to respond within seconds.

Current Response Times

  • 93% of marketers say they need to respond to trending social media content more quickly to improve their RTM efforts.
  • 26% say they can respond to events within 16-30 minutes; 25% say they can respond within 1-15 minutes.

Real-Time Marketing Tactics

  • 62% of respondents say they using marketing automation tactics, such as sending triggered emails, as part of their RTM efforts.
  • 58% say they respond to timely news, trends, and events on social media.

Real Time-Marketing Motivations

  • 56% of respondents say they are employing real-time marketing to form customer relationships.
  • 55% say they are doing so to promote events.

About the research: The report was based on data from a survey of 200 manager and executive-level real-time marketers at companies with more than $100 million in revenue.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji