Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths.
The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.
Just under a quarter (23.5%) of respondents say they would be willing to pay $10-$20 at most for the television channels of their choice; 18.4% would be will to pay $21-$30 at most.
The television channels consumers would be most interested in including in their DIY packages are the major networks (ABC, CBS, NBC, FOX, PBS), the Discovery Channel (62% would choose), the History Channel (57.7%), and the National Geographic Channel (51%).
Below, additional key findings from the report.
- 7.7% of respondents have switched cable/satellite providers in the previous three months, up 2% year-over-year.
- 3.1% of respondents say they are planning to switch to an online app or rental service instead of a cable/satellite service in the next six months; 4.8% say they are planning to cut their cable/satellite service altogether.
- 75.8% of respondents are satisfied or very satisfied with their cable/satellite provider; 24.2% are dissatisfied, up 2 percentage points from last year.
- 71.7% of people who are dissatisfied with their service say they do not like the rising fees.
About the research: The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.
Continue reading "Consumers' Ideal Cable TV Channel Package" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Customer Behavior:
- How to Use Psychology in E-Commerce [Infographic]
- Five Problems That Drive Customer Churn [Infographic]
- The Rise of the Self-Service B2B Buyer
- Five Lessons Marketers Can Learn From Online Reviews
- People's Customer Service Preferences in Times of Crisis [Infographic]
- What B2B Tech Marketers Want From Martech Solutions