Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from Digitalsmiths.
The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.
Just under a quarter (23.5%) of respondents say they would be willing to pay $10-$20 at most for the television channels of their choice; 18.4% would be will to pay $21-$30 at most.
The television channels consumers would be most interested in including in their DIY packages are the major networks (ABC, CBS, NBC, FOX, PBS), the Discovery Channel (62% would choose), the History Channel (57.7%), and the National Geographic Channel (51%).
Below, additional key findings from the report.
- 7.7% of respondents have switched cable/satellite providers in the previous three months, up 2% year-over-year.
- 3.1% of respondents say they are planning to switch to an online app or rental service instead of a cable/satellite service in the next six months; 4.8% say they are planning to cut their cable/satellite service altogether.
- 75.8% of respondents are satisfied or very satisfied with their cable/satellite provider; 24.2% are dissatisfied, up 2 percentage points from last year.
- 71.7% of people who are dissatisfied with their service say they do not like the rising fees.
About the research: The report was based on data from a survey conducted in 1Q15 of 3,144 consumers age 18+ in the United States and Canada.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees