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Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to a recent report from IBM.

The report was based on data from a survey of 5,247 C-suite executives (CEOs, CFOs, CHROs, CIOs, CMOs, and COOs) from more than 70 countries. Respondents—most of whom were interviewed face-to-face—work for a wide range of large public and private enterprises.

Technology is seen as having the biggest impact on the competitive landscape, followed by market factors (cited by 71% of respondents), regulatory concerns (55%), and macro-economic factors (51%).

Below, additional key findings from the report.

Important Technologies

Executives say cloud computing, mobile, and the Internet of Things (IoT) will be the most important technologies in the near term.

Benefits of Technology

Respondents say the top benefit of technology is the ability to develop better products/services; the ability to build stronger customer relationships ranks second.

Top Concerns

Executives say IT security is their top technology-related concern, followed by potential reputational damage.

About the research: The report was based on data from a survey of 5,247 C-suite executives (CEOs, CFOs, CHROs, CIOs, CMOs, and COOs) from more than 70 countries.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji