The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.
Respondents go through their phones and delete apps 1-2 times per month, on average, the analysis found.
Some 60% of respondents say they do periodic clean outs, 36% delete old apps when they download new apps, and 36% delete apps to free up memory for software updates.
Nearly three-quarters (73%) of respondents say they have deleted apps because of storage concerns with their phone.
The top reasons cited for deleting particular apps are stopped using (55% cite), found a better replacement app (53%), and simply got bored (52%).
Nearly half (48%) of consumers surveyed say they usually delete an app within a month if they're not using it.
About the research: The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.
Continue reading "How Often (and Why) Consumers Delete Mobile Apps From Their Phones" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile:
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever
- The Most Effective Marketing Tactics for Driving App Installs
- Text Marketing: 2020's Digital Disruptor