The report was based on data from a survey of 150 consumers and 140 marketing professionals.
Some 70% of respondents say they have shared a brand's video in the past with a friend or on social media channels.
Just over three-quarters (76%) of respondents say they would be open to sharing a brand's video if it was entertaining.
Nearly 7 in 10 (69%) say they might share if a video was of interest to their followers; 65%, if it were informative; and 55%, if it were inspirational.
About the research: The report was based on data from a survey of 150 consumers and 140 marketing professionals.
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- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees
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