The report was based on a survey conducted in December 2015 of 1,026 self-identified small business owners from across the United States. Respondents were polled on how they're tackling marketing and what changes they see coming in the year ahead.
Some 37.6% of respondents say they believe their current marketing efforts are effective, 13.9% say they are not effective, and 48.5% say they are not sure.
Below, additional key findings from the report.
2016 Marketing Priorities
More than half (51%) of small business owners plan to increase their spend this year on their websites, digital advertising, and social media efforts; 23% plan to increase their spend on print advertising and direct mail.
Digital Marketing Challenges
Some 19.6% of small business owners say turning leads into customers is one of the biggest digital marketing challenges they expect to face in 2016; 17.9% expect to struggle with generating Web traffic.
More than half (57.8%) of small business owners say they post content on social media; 42.6% send emails and 36.4% publish blog posts.
About the research: The report was based on a survey conducted in December 2015 of 1,026 self-identified small business owners from across the United States.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era
- How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)
- Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
- The Information Sources B2B Tech Buyers Most Rely On
- Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.