Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.

The report was based on data from a survey of 1,251 consumers age 14-67 who live in the United States.

Some 85% of respondents say receiving discounts is one of the most important reasons they sign up for emails from brands.

Less than half—41%—say product/service updates is a key reason for signing up, 38% say they subscribe if they love a brand, and 27% want to be part of product research.

The top types of discounts that consumers want to receive in marketing emails are percentage-off offers (35% say they prefer those most), free shipping (20%), free trials (14%), and dollar-off promotions (14%).

Some 60% of respondents say they receive too many promotional emails from brands.

About the research: The report was based on data from a survey of 1,251 consumers of age 14 to 67 who live in the United States.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji