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Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research.

The research was based on data from a survey conducted in November 2015 of 1,117 adults in the United States who commute to work by car.

Almost all respondents (97%) say they listen to audio while they are commuting, and 90% of commuters say they at least occasionally listen to AM/FM radio while in the car.

Other common media formats include CDs (62% listen to them at least occasionally while commuting), digital files (54%), streaming Internet radio (42%), streaming AM/FM radio (36%), SiriusXM (32%), audiobooks (19%), and podcasts (17%).

More than half (56%) of respondents say AM/FM radio is the audio format they listen to most while on the way to work.

Some 43% of commuters say that if they were forced to pick only one audio format to listen to on the way to work, they'd choose AM/FM radio.

About the research: The report was based on data from a survey conducted in November 2015 of 1,117 adults in the United States who commute to work by car.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji