Many workers say they do not share their company's updates on social media because they do not know whether they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.
The report was based on data from an online survey conducted in March 2016 of 1,000 employed persons.
Some 21.6% of respondents say they do not post their company's news on their personal social media accounts because they don't know whether their employer wants them to share updates.
Another 16.4% say they're too busy to share, 15.7% say they don't know what they should share, and 15.6% say they are afraid they'll share the wrong thing.
Internally, nearly 3 in 4 employees want their company to keep them updated about what's happening with the brand.
When their company clearly communicates news and updates to employees, respondents say they feel more successful at their job (42%), more committed to the brand (36.4%), and more likely to share the information with friends (17.8%).
About the research: The report was based on data from an online survey conducted in March 2016 of 1,000 employed persons.
You may like these other MarketingProfs articles related to Social Media:
- Instagram in an Instant: Understanding the Social Network [Infographic]
- How to Make the Most of Influencer Marketing During COVID-19
- The Anatomy of a Popular YouTube Thumbnail Image
- How to Find and Hire Social Media Influencers [Infographic]
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.