The report was based on data from a survey of 6,200 people age 18 and older, with the biggest group falling in the 45-60 age bracket. Some 44% of those surveyed say they participate in promotions at least once a month.
Respondents' favorite prizes include cash (ranked number one), open airline tickets, retailer gift cards, and physical products.
Prizes with few strings attached, such as a broad "ultimate shopping trip," are significantly favored over more effort-intensive options such as a new car lease or exclusive event attendance.
Some 54% of respondents say they would likely participate in a promotion with a $10 prize, and 72% would do so for a chance at a $25 prize. Increasing the prize value beyond $25 only brings marginal increases in participation.
About the research: The report was based on data from a survey of 6,200 people age 18 and older, with the biggest group falling in the 45-60 age bracket. Some 44% of those surveyed say they participate in promotions at least once a month.
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