E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.

The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.

The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows:

—Exclusive email-only offers (99%)

—Cart recovery emails (98%)

—Product status change emails (93%)

—Offers in transactional emails (93%)

—Birthday/reminder emails (92%)

—Email address collection at registration (87%)

Some 64% of e-commerce marketers say they plan to send more emails to consumers this year, 32% plan to keep email volume the same, and 4% plan to reduce the number of emails they send.

About the research: The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji