NEW! Marketing Strategy Master Class launches December 1. Learn more

Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.

The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.

The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they play for more than three hours a day.

Nearly three-quarters (71%) of players say they have visited a business because there was a PokeStop or Gym nearby.

Some 36% of players say they think they've been intentionally lured to a location by a business, 17% don't think it was intentional, and 47% are not sure.

Check out the infographic below for more findings from the survey.

About the research: The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji