The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.
The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they play for more than three hours a day.
Nearly three-quarters (71%) of players say they have visited a business because there was a PokeStop or Gym nearby.
Some 36% of players say they think they've been intentionally lured to a location by a business, 17% don't think it was intentional, and 47% are not sure.
Check out the infographic below for more findings from the survey.
About the research: The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.
Continue reading "How Pokémon Go Players Engage With Businesses [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Mobile:
- Why People Opt Out of (And In to) Mobile Notifications From Brands
- What People Use Their Smartphones for While at Work
- Five SMS Campaigns for B2B Marketers to Try
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever