The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).
Some 45% of respondents say email is one of the most effective online tactics for lead generation; 45% also say content marketing is one of the most effective tactics.
Other top channels include social media marketing (39% rank it as one of the most effective tactics), landing page/website optimization (38%), and SEO (38%).
Respondents say content marketing is the hardest lead generation tactic (47% cite it as one of the most difficult to execute); social media marketing is seen as the second-hardest tactic to execute (44%), followed by SEO (36%).
About the research: The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Five Tips for Enhancing the B2B Customer Experience to Generate More Sales
- It's Time for Chief Market Officers to Play Offense
- The Three Key Types of Influencer Marketing Campaigns [Infographic]
- A New Way of Working Remotely: Email and IM Aren't Enough
- Your Messaging Framework: What It Is, Why You Need One, and How to Build It