Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor.

The report was based on data from a survey of 1,507 Amazon customers age 18 and older. Half of the people surveyed are Prime members, and 60% are female.

More than half (56%) of respondents say they still use a desktop computer most often when making Amazon purchases.

Amazon customers use the site to purchase a wide range of products, including books/movies (61% have bought on Amazon in the past year), electronics (54%), and clothing/shoes/jewelry (46%).

Just over three-quarters (76%) of Amazon customers say they typically start looking for a product by using the site's search box; 10% turn to Google first; 7% go to Amazon's Departments tab.

Some 42% of respondents say they typically do not scroll past the first page of Amazon search results when looking for a product.

Some 59% of Amazon customers say they always read a product's description before purchasing, and 37% say they sometimes do.

A similar share (58%) say they always check the ratings of third-party sellers, and 29% say they sometimes do.

More than 90% of Amazon shoppers say they would not purchase a product with an average user rating of below three stars.

About the research: The report was based on data from a survey of 1,507 Amazon customers age 18 and older. Half of the people surveyed are Prime members and 60% are female.

Sign up for free to read the full article. Continue reading "How Consumers Use Amazon: Device, Search, and Purchase Trends" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner