The report was based on retailer data collected by NRF as well as data from a survey conducted in October 2016 of consumers in the United States.
Total retail sales for November and December are expected to increase 3.6% year over year in 2016.
That forecast is above the average of 3.4% over the seven years since the US economic recovery began in 2009.
Consumers plan to spend $935.58, on average, during the holiday shopping season this year. That includes a projected spend of $588.90 per person on gifts ($460.67 on gifts to family, on average), with the rest going to items such as food, decorations, flowers, and greeting cards.
The most desired gift by consumers is gift cards/certificates (61% say they want them); clothing is second (53.5%), followed by books/CDs/video games/other media (40%) and electronics (32%).
About the research: The report was based on retailer data collected by NRF as well as data from a survey conducted in October 2016 of consumers in the United States.
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