MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Most owners of small and medium-sized businesses (SMBs) say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.

The report was based on data from a survey of 500 owners of SMBs in the United States. All respondents were between 25 and 54 years old.

Some 57.6% of respondents say attracting and retaining customers is their biggest priority for 2017.

Next is reducing costs (12.6% cite it as their biggest priority).

Other top goals include improving technology infrastructure (7.8%), speeding up payments/invoicing (6.6%), better tracking workflows (6%), and reducing the amount of time spent on administrative tasks (6%).

About the research: The report was based on data from a survey of 500 owners of SMBs in the United States. All respondents were between 25 and 54 years old.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji