The report was based on data from a survey conducted in December 2016 of 265 marketers (47% B2B, 35% B2C, 18% both B2B and B2C).
Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say social media; and 31% cite organic search.
Respondents say the most difficult channels to execute in a digital marketing plan are brand websites (40% cite as a difficult channel), social media (40%), and organic search (39%).
Some 51% of respondents say the effectiveness of digital marketing channels is increasing marginally over time, and 37% say it is increasing significantly; 10% say effectiveness is decreasing marginally, and 2% say it is decreasing significantly.
About the research: The report was based on data from a survey conducted in December 2016 of 265 marketers (47% B2B-focused, 35% B2C, 18% both B2B and B2C).
Continue reading "The Most Effective Digital Channels to Include in 2017 Marketing Plans" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Three Ways to Optimize Your B2B Direct Marketing Program in 2021
- What Are You Going to Do About Your Outdated B2B Buyer Personas?
- Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]
- Senior Marketers Are (Very) Optimistic About the US Economic Outlook
- How to Create Successful B2B Relationships