Most companies (61%) use six or more different martech tools/platforms as part of their marketing stack, according to recent research from Marketo.

The report was based on data from a survey conducted in 4Q16 of 1,363 marketers who are Marketo clients (B2B and B2C firms were included).

Fully 40% of respondents say their company uses 6-10 martech tools/platforms.

Some 15% say they use 10-15 technologies, 3% say they use 16-20, and 3% say they use 21+ technologies.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji