Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

The report was based on data from a survey of 207 B2C marketers who work for firms in a wide range of industries, including CPG, food/beverage, and retail.

Two-thirds of marketers who pay influencers to create content say they repurpose the pieces.

Some 84% of marketers say they post influencer content on their brand's organic social channels, 72% promote influencer content with paid social media, 50% feature influencer content on their websites, and 40% include influencer content in email campaigns.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji