The report was based on data from a survey of 300 social media influencers who use Hashoff's platform and who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
Some 99% of respondents say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, 43% to Twitter, 30% to YouTube, and 28% to Pinterest.
Some 92% of influencers say Instagram is the social network they expect to focus on most this year, and 87% expect it to be their top focus next year.
Although only 2.7% of influencers say YouTube is their top focus this year, 8.5% expect it to be the social network they focus on most next year.
Just over half (52%) of influencers say it takes more than 30 minutes, on average, to create their best posts.
Only 12% of respondents say being a social media influencer is their full-time job.
About the research: The report was based on data from a survey of 300 social media influencers who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
You may like these other MarketingProfs articles related to Social Media:
- How to Find a Perfect Audience on Social Media [Infographic]
- Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]
- How to Create a Social Media Style Guide in Five Steps
- The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]
- Where Influencers Wield the Most Influence [Infographic]
- Four B2B Event Marketing Takeaways From TikTok