The report was based on data from a survey of 300 social media influencers who use Hashoff's platform and who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
Some 99% of respondents say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, 43% to Twitter, 30% to YouTube, and 28% to Pinterest.
Some 92% of influencers say Instagram is the social network they expect to focus on most this year, and 87% expect it to be their top focus next year.
Although only 2.7% of influencers say YouTube is their top focus this year, 8.5% expect it to be the social network they focus on most next year.
Just over half (52%) of influencers say it takes more than 30 minutes, on average, to create their best posts.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji