MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.

The report was based on data from a survey of 300 social media influencers who use Hashoff's platform and who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).

Some 99% of respondents say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, 43% to Twitter, 30% to YouTube, and 28% to Pinterest.

Some 92% of influencers say Instagram is the social network they expect to focus on most this year, and 87% expect it to be their top focus next year.

Although only 2.7% of influencers say YouTube is their top focus this year, 8.5% expect it to be the social network they focus on most next year.

Just over half (52%) of influencers say it takes more than 30 minutes, on average, to create their best posts.

Only 12% of respondents say being a social media influencer is their full-time job.

About the research: The report was based on data from a survey of 300 social media influencers who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji