The report was based on data from an analysis conducted in 2016 of the social media presences of Fortune 500 CEOs on six popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube.
Fully 300 of Fortune 500 CEOs do not have an active public account on any of the six social networks examined.
Some 131 CEOs are on one network, 54 are on two networks, 9 are on three networks, 5 are on four networks, and 1 (Expedia CEO Dara Khosrowshahi) is on five networks.
LinkedIn is the most popular social network with CEOs (181 of Fortune 500 heads have public accounts); Facebook ranks second (40), followed by Twitter (36), Google+ (33), and Instagram (11).
None of the CEOs examined have a personal presence on YouTube. However, 43% of Fortune 500 CEOs have been featured on their company’s YouTube channel (e.g., for the Ice Bucket Challenge).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji