The report was based on data from a survey of 100 US-based marketing professionals who work for brands or agencies.
Some 59% of respondents say they typically find social media influencers for campaigns by contacting them directly.
More than one-third (35%) say the influencers themselves typically reach out to the brand.
Respondents say they evaluate social media influencers by looking at the quality/authenticity of their content (75% say they look for) and their audience size (70%).
Marketers say they run social media influencer campaigns to grow brand awareness (76% cite it as a reason), reach new audiences (71%), and increase their brand's social media following (54%).
About the research: The report was based on data from a survey of 100 US-based marketing professionals who work for brands or agencies.
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