The report was based on data from a survey of 2,000 people in the United States who use smartphone apps.
The most downloaded apps by consumers are thoserelated to social media, email/communication, news/entertainment, and shopping/e-commerce.
The most-deleted apps are programs related to fitness/health, productivity, and AI/smart home; the least-used apps are also related to those three categories.
Check out the infographic for more findings from the survey:
About the research: The report was based on data from a survey of 2,000 people in the United States who use smartphone apps.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji