Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy.

The report was based on data from a survey conducted in April and May 2017 among 355 in-house B2B marketers from around the world.

Some 53% of respondents say their B2B firm has already put some form of marketing automation technology in place; 37% say they plan to utilize marketing technology in the future; and 10% say they have no plans to utilize marketing technology.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji