Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

SEO Trends for Publishers: Ranking Factors and AMP Impact

by Ayaz Nanji  |  
October 10, 2017

Content from news and information publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics.

The report was based on an analysis of more than 6,000 general and topical keywords relevant to the online media/publishing sector (news sites, company blogs, etc.).

The researchers looked at the top 20 Google desktop organic search results for each keyword to determine which SEO factors correlate to a high ranking.

They also compared the industry-specific results to results across all verticals to see which ranking factors are especially influential on publisher rankings.

Compared with top-ranking pages for keywords in other industries, top-ranking pages for publisher keywords generally have more social signals (shares on Pinterest, Facebook, Twitter, etc.), include more links to external sites (30.7 links, on average), are longer (16% more text than other top-ranking pages), and are more directly relevant to the search query.

The researchers also examined the impact of Accelerated Mobile Pages (AMP) on Google mobile search results.

Across all industries, 21% of top results are AMP-enabled.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!