Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.

The report was based on data from a survey conducted in September 2017 among 318 marketers in the United States.

Respondents were asked whether they believe five ideas/terms—artificial intelligence, Big Data, omnichannel, real-time marketing, and personalization—are overhyped (i.e., closer to fantasy than reality).

Some 47% of marketers say artificial intelligence is overhyped; 31% say Big Data is overhyped; 23% say omnichannel is overhyped; 20% say real-time marketing is overhyped; and just 14% say personalization is overhyped.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji