Facebook is the most popular social network among consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social.

The report was based on data from a September 2017 survey of 1,220 consumers.

Some 94% of people who have posted to social media about a holiday/life milestone (engagement, professional accomplishment, etc.) have done so to Facebook; 39% have posted to Instagram; and 27% have posted to Snapchat.

Millennials are somewhat less likely than Baby Boomers and Gen Xers to have shared a holiday/milestone posts to Facebook (92% vs. 97%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji