The report was based on data from a September 2017 survey of 1,220 consumers.
Some 94% of people who have posted to social media about a holiday/life milestone (engagement, professional accomplishment, etc.) have done so to Facebook; 39% have posted to Instagram; and 27% have posted to Snapchat.
Millennials are somewhat less likely than Baby Boomers and Gen Xers to have shared a holiday/milestone posts to Facebook (92% vs. 97%).
Some 53% of Millennials say they have used Instagram to share a holiday/milestone post compared with 25% of other generations; 42% of Millennials say they have used Snapchat to share a holiday/milestone post compared with just 12% of other generations.
Some 79% of consumers say they;ve shared details about a holiday/milestone with friends and family on social media.
That compares with 75% who have have shared holiday/milestone updates in-person, 72% who have texted, and 71% who have made a phone call.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji