Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Facebook is the most popular social network among consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social.

The report was based on data from a September 2017 survey of 1,220 consumers.

Some 94% of people who have posted to social media about a holiday/life milestone (engagement, professional accomplishment, etc.) have done so to Facebook; 39% have posted to Instagram; and 27% have posted to Snapchat.

Millennials are somewhat less likely than Baby Boomers and Gen Xers to have shared a holiday/milestone posts to Facebook (92% vs. 97%).

Some 53% of Millennials say they have used Instagram to share a holiday/milestone post compared with 25% of other generations; 42% of Millennials say they have used Snapchat to share a holiday/milestone post compared with just 12% of other generations.

Some 79% of consumers say they;ve shared details about a holiday/milestone with friends and family on social media.

That compares with 75% who have have shared holiday/milestone updates in-person, 72% who have texted, and 71% who have made a phone call.

Some 47% of consumers say they would share information about a brand in a holiday-related post if it were relevant, and 43% say they would share information about a brand in a travel-related post if it were relevant.

About the research: The report was based on data from a survey conducted in September 2017 among 1,220 consumers.

Sign up for free to read the full article. Continue reading "The Top Social Networks for Sharing Holiday and Life-Milestone Updates" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner