Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.
The report was based on data from a survey of 88 marketing influencers (60% work for B2B-focused firms, 22% for B2C-focused firms, 18% for hybrid firms).
Some 58% of respondents say the performance of their email campaigns is increasing significantly, and 27% say it is increasing marginally.
Just 15% of respondents say the performance of their email campaigns is decreasing.
Some 60% of respondents say email is a best-in-class tactic for helping to achieve marketing goals; 31% say email is an above-average tactic.
About the research: The report was based on data from a survey of 88 marketing influencers (60% work for B2B-focused firms, 22% for B2C-focused firms, 18% for hybrid firms).
