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How Local Businesses Are Advertising This Holiday Season

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Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.

The report was based on data from a survey conducted in November 2017 among 500 local business owners whose firms sell products with an average price of more than $500.

Some 51% of respondents say they plan to run advertising campaigns on Facebook this holiday season to get buyers to the door.

Moreover, 42% plan to run campaigns on Google, 20% in magazines/newspapers, 20% on digital video platforms, 14% on television/radio, and 6% on Bing.

Some 57% of respondents say they plan to use social media as part of their holiday sales strategy.


About the research: The report was based on data from a survey conducted in November 2017 among 500 local business owners whose firms sell products with an average price of more than $500.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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