Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.

The report was based on data from a survey of 303 marketing decision-makers who work for businesses in the United States.

Some 20% of respondents say social media marketing is their top SEO priority in 2018. On-site optimization is cited by 16% of marketers as their top SEO priority, and content creation is cited by 15% as their top priority.

Some 95% of firms that spend budget on SEO use their website as a marketing channel, and 94% use social media as a marketing channel.

Some 82% of respondents say their firm handles social media in-house, and 73% say their firm handles content creation in-house.

About the research: The report was based on data from a survey of 303 marketing decision-makers who work for businesses in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji