The report was based on data from a survey of 303 marketing decision-makers who work for businesses in the United States.
Some 20% of respondents say social media marketing is their top SEO priority in 2018. On-site optimization is cited by 16% of marketers as their top SEO priority, and content creation is cited by 15% as their top priority.
Some 95% of firms that spend budget on SEO use their website as a marketing channel, and 94% use social media as a marketing channel.
Some 82% of respondents say their firm handles social media in-house, and 73% say their firm handles content creation in-house.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji