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Marketers' Top SEO Priorities for 2018

by Ayaz Nanji  |  
January 29, 2018

Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.

The report was based on data from a survey of 303 marketing decision-makers who work for businesses in the United States.

Some 20% of respondents say social media marketing is their top SEO priority in 2018. On-site optimization is cited by 16% of marketers as their top SEO priority, and content creation is cited by 15% as their top priority.

Some 95% of firms that spend budget on SEO use their website as a marketing channel, and 94% use social media as a marketing channel.

Some 82% of respondents say their firm handles social media in-house, and 73% say their firm handles content creation in-house.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Nicola Yap Mon Jan 29, 2018 via web

    I am surprised to see local SEO so far down. I also would expect on-site optimization to be higher than linkable content creation but in practice this sorta make sense - there are great pages with info out there that are just terribly designed.

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