Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Why Content Is Getting Fewer Shares on Social Networks

by Ayaz Nanji  |  
March 5, 2018
  |  3,284 views

The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.

The report was based on an analysis of the public social shares of 100 million posts published in 2017, as well as third-party data. The researchers compared the results with data from a similar study conducted in 2015.

The median number of public social shares per content piece fell from 8 in 2015 to just 4 in 2017.

Some 90% of content pieces published in 2017 garnered fewer than 62 shares, and 95% garnered fewer than 343 shares.


Increased content production by individuals and brands has correlated to fewer social shares per piece, the analysis found.

For example, as the number of content pieces related to the topic of machine-learning grew over the past two years, the average number of Twitter shares per piece on that topic steadily declined.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!