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How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?

To find out, Talkwalker used its Quick Search tool to examine the performance of various brands across multiple social networks over the previous 13 months.

Pepsi received more mentions on social media than Coke in the time period examined (10.2 million vs. 8.4 million).

However, the share of mentions that were positive was significantly higher for Coke than Pepsi (51% vs. 45%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji