Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social

by Ayaz Nanji  |  
March 7, 2018

How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?

To find out, Talkwalker used its Quick Search tool to examine the performance of various brands across multiple social networks over the previous 13 months.

Pepsi received more mentions on social media than Coke in the time period examined (10.2 million vs. 8.4 million).

However, the share of mentions that were positive was significantly higher for Coke than Pepsi (51% vs. 45%).

The iPhone received many more mentions on social media than Android during the period examined (116.1 million vs. 6.2 million). Most mentions of both rivals were positive, though Android had a higher share of positive sentiment (77% vs. 61%).

The PlayStation 4 received significantly more social mentions than both the XBox One and the Nintendo Switch during the time period examined (51.9 million vs. 17.6 million and 14.3 million, respectively).

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!