The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States.
Three-quarters (74%) of American adults say they have read a book in the previous 12 months in any format. That proportion has held fairly steady since 2012.
Some 67% of respondents say they have read a print book in the previous year, 26% have read an e-book, and 18% have listened to an audiobook.
Some 39% of American adults say they read books only in the traditional print format; some 29% say they read books in both in digital and print formats.
Just 7% of Americans say they read books only in digital formats.
College graduates are more likely to be book readers than adults who have not attended college, and younger adults are more likely to read books than adults age 65 and older.
About the research: The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Behavior:
- Discovering the Brain Science That Drives B2B Buyer Behavior | Marketing Smarts Live Show
- Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases
- A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]
- What B2B Software Buyers Look for in Online Reviews
- Undivided Attention: A Key Benefit of Traditional Mail Marketing
- The Attention Economy: How Time Affects Your B2B Marketing Efforts | Marketing Smarts Live Show