Does using social media make people have a better or worse outlook on life? Do users think social networks accurately depict their lives? Are there differences in how people feel after using different platforms?

To find out, Comet surveyed 1,146 people in the United States who use social media. Respondents were polled on their sentiments about Facebook, Instagram, LinkedIn, Snapchat, and Twitter.

There are significant differences in how people feel after checking different social networks and in how accurately people think different social networks depict their lives, the analysis found.

The following are key findings for each of the five networks examined:

Facebook: Some 24% of users have a better outlook on life after using Facebook, and 19% have a worse outlook. Some 40% of users say their Facebook account is a very accurate representation of their life, and 14% say it is not at all an accurate representation of their life.

Instagram: Some 24% of users have a better outlook on life after using Instagram, and 20% have a worse outlook. Some 36% of users say their Instagram account is a very accurate representation of their life, and 20% say it is not at all an accurate representation of their life.

LinkedIn: Some 17% of users have a better outlook on life after using LinkedIn, and 22% have a worse outlook. Some 50% of users say their LinkedIn account is a very accurate representation of their life, and 15% say it is not at all an accurate representation of their life.

Snapchat: Some 28% of users have a better outlook on life after using Snapchat, and 12% have a worse outlook. Some 46% of users say their Snapchat account is a very accurate representation of their life, and 19% say it is not at all an accurate representation of their life.

Twitter: Some 23% of users have a better outlook on life after using Twitter, and 11% have a worse outlook. Some 32% of users say their Twitter account is a very accurate representation of their life, and 24% say it is not at all an accurate representation of their life.

About the research: The report was based on data from a survey of 1,146 people in the United States who use social media.



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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji