MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

The report was based on data from a survey of 351 business owners and managers at US companies with fewer than 500 employees.

Some 71% of respondents say their firm uses social media, and 16% say their firm is planning to in the future.

Facebook is the social platform SMBs use most (86% use it). Instagram is second (48%), followed by YouTube (46%), Twitter (44%), LinkedIn (31%), and Snapchat (25%).

Just over half (52%) of SMBs that use social media post at least once a day.

Some 54% of SMBs that use social media post images/infographics, and 52% post offers/promotions.

About the research: The report was based on data from a survey of 351 SMB owners and managers at companies from across the United States with fewer than 500 employees.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji