Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from

The report was based on data from a survey of 1,009 people in the US who are familiar with various types of social media influencers.

Some 78% of respondents say it's appropriate for influencers to share their own products on social media, and 72% say it's appropriate for influencers to share products in general.

However, 62% of respondents say it is unethical for influencers to promote products they don't use themselves.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji